Unlock Growth: The Power of Custom Box Packaging
Custom box packaging levels the playing field for SMEs taking on bigger, stronger and better-known brands. Packaging is a powerful tool for communicating your brand’s values and story, driving purchases and creating loyal followers who keep coming back.
Customers buy with their emotions, seeking experiences and stories. Sharing your brand story in full colour is one of the most effective ways to create a meaningful connection and inspire purchases.
Branded packaging is a strategic asset that can boost sales, build loyalty, and set your business apart. Whether you’re after custom e-commerce packaging or you’re a retailer or an SME, investing in boxes that showcase your branding and story is one of the smartest moves you can make for long-term growth. With Abbe Express, you don’t need to be an industry giant to access high-impact, irresistible packaging—our solutions make standout branding achievable for businesses of any size.
Why Branding Matters on Packaging
Packaging is a powerful driver of consumer behaviour or, to put it more simply, packaging drives purchases.
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72% of consumers say packaging design influences their buying decisions.
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81% have tried a new product because its packaging caught their eye.
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63% have repurchased a product because they liked its packaging.
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52% have switched brands due to packaging.
The numbers make it clear! Packaging is the key to sales, repeat purchases and long-term loyalty.
Trust, Recognition, Loyalty
Consistent branding on your custom ecommerce packaging like mailing boxes or custom mailer packaging, converts your product into a lust-worthy item that buyers remember. When your packaging stands out and feels premium, customers are more likely to trust your brand, remember your product, and become repeat buyers. Put simply, packaging that people want to pick up leads directly to more sales and lasting loyalty.
Emotional Impact and Perceived Value
Colours, textures, and logo placement evoke emotions and influence impulse buys. High-quality boxes with your logo printed can increase your product’s perceived value and justify a premium price point.
Sustainability Matters
With 71% of shoppers preferring sustainable packaging, using eco-friendly custom e-commerce packaging not only appeals to modern consumers but also communicates your brand’s sustainability values.
Brand Storytelling
Every box is a canvas for your brand story. Use your custom postage boxes to share your mission, values, or product story, building deeper connections with your customers.
How to Design a Logo for Your Packaging
Your packaging is often the first physical interaction a customer has with your brand. A well-designed logo on your custom mailing boxes or custom e-commerce packaging makes a lasting impression and reinforces your identity. One of the most powerful storytelling tools is your logo. The way you design and present your logo on your packaging can instantly communicate your brand’s personality, values, and promise.
So, how do you design a logo that truly tells your story?
Start with Brand Identity
Begin by defining your brand’s core values and personality. Are you playful, premium, eco-friendly, or innovative? Your logo’s colours and typography should reflect these qualities and resonate with your target audience.
Keep it Simple and Versatile
The best logos are clean, bold, and easy to remember. Avoid clutter and ensure your design scales well across different box sizes and materials. Test your logo for readability at various sizes and on different backgrounds to guarantee maximum impact.
Strategic Placement Matters
Leave enough clear space around your logo—at least 10% of its width—to make it stand out. Consider how your logo will look on different parts of the box, and avoid placing it too close to edges, tape, or seams.
Leverage Tools and Expertise
If you’re just starting out, online design tools or packaging logo makers can help you create a professional look. For best results, work with a graphic designer who specialises in packaging to create something irresistible and unique. You’ll also need to consider if you’d like custom printing INSIDE your box and what supporting artwork you might need. Talk to your box printers (Abbe Express, of course) if you have any questions.
Iterate and Get Feedback
Get some boxes printed and gather feedback from your target customers. Small tweaks can make a big difference in how your brand is perceived.
Ready to get started? Explore Custom Printed Packaging options at Abbe Express.
Case Study: ST.SAJ and Abbe Express
Packaging That Launches a Brand and SELLS
When Emmylou MacCarthy launched her skincare brand ST.SAJ in 2024, she knew making a strong first impression with standout packaging was non-negotiable. After consulting with fellow Melbourne entrepreneurs, she chose Abbe Express for our reputation for delivering sophisticated and scalable, high-quality packaging solutions.
We collaborated with ST.SAJ to create vibrant, digitally printed corrugated boxes for their Supreme Skin Kit and premium folding cartons for their product range. The result was eye-catching, fashion-inspired packaging that created an exciting unboxing experience and quickly became a highlight on social media.
The partnership also offered ST.SAJ the flexibility to start with small runs and scale up as demand grew, something that’s a crucial advantage for a new brand. Abbe’s expertise in design and production ensured the packaging reflected ST.SAJ’s values of quality, transparency, and local manufacturing.
And the end result? ST.SAJ’s packaging not only protected their products but also drove customer excitement, social buzz, and rapid sell-outs, proving how the right custom box packaging can powerfully support a brand’s launch and growth.
Ready to Make More Sales with Abbe Express?
Sell out like ST.SAJ with custom packaging from Abbe Express.
